- Initial Brand AI Presence Review
- Analyze current brand mentions in AI platforms
- Document frequency and context of mentions
- Assess sentiment of AI-generated responses about brand
- Compare visibility against main competitors
- Business Landscape Analysis
- Track competitor AI visibility and performance
- Document emerging market opportunities
- Monitor industry-specific AI conversation trends
- Map competitive positioning in AI responses
- Brand & Marketing Assessment
- Compare brand presentation across different AI platforms
- Track sentiment changes over time
- Document most mentioned features and benefits
- Analyze product positioning effectiveness
- Audience & Content Analysis
- Catalog common user queries about brand
- Document how AI guides purchase decisions
- Track emerging questions and concerns
- Identify content gaps and opportunities
- Action Items Development
- List specific product development recommendations
- Document marketing optimization opportunities
- Create alignment strategy for product positioning
- Develop response plan for negative mentions
- AI Search Engine Optimization
- Run initial HubSpot AI Search Grader analysis
- Document baseline visibility metrics
- Compare competitor search presence
- Create monitoring schedule for ongoing analysis
This checklist should be reviewed and updated monthly to ensure continued optimization of AI presence and visibility.